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Jelly Belly Visitor Center
The Jelly Belly Express, an indoor train, travels through the candy warehouse where visitors learn the secrets of making Jelly Belly beans in video presentations. The free train ride along with giant hanging Jelly Belly beans, candy portraits and sweets stacked to the rafters are some of the delights. The tour takes about 35 minutes. Along the way, some surprising bits of candy trivia initiates tour takers into the confectionery world. When the tour ends, free bags of Jelly Belly beans reward each visitor with a sweet gift. Inside the large candy store a sample bar beckons visitors to taste any of the 100 different candies the company makes, including gummi bears, licorice, chocolates and seasonal confections.
Hours of Operation
Tours daily 9am-4pm, store open 9am-5pm.
From the North (MILWAUKEE): Take Interstate 94 (also known as US 41) South to Exit 347. Turn left (East) at stop sign on State Route 165 (Lakeview Parkway), proceed East to State Route 31 (Green Bay Road). Turn left (North) on Green Bay Road and proceed approximately 1/4 mile to Jelly Belly Lane.
- Disabled Access
- Specialty Shop
Events: Near Jelly Belly Visitor Center