The local charm of small town life is preserved on Main Street in downtown Chippewa Falls, WI. Here architecturally significant buildings house a bustling business community. The city's oldest business is the Jacob Leinenkugel Brewing Company. Established in 1867, the brewery has been operated by the Leinenkugel family for five generations. A visit to the Leinie Lodge for a tour and a taste is a must. Mason Companies Shoe Outlet Store features closeout-priced name brand footwear and apparel. For an outdoor activity, visit the 318-acre Irvine Park and Zoo to view bears, tigers, elk, deer, bison, cougars, and more. Chippewa Falls is surrounded by spectacular countryside where you'll discover several state parks and the Chippewa Moraine Interpretive Center.