Places to Go in Wisconsin

Discover Awe-Inspiring Destinations

Where Will Your Wonder Take You?

In Wisconsin, all roads lead to wow-worthy adventures. From major metro areas to quiet corners of the state—and all the sun-soaked shores, vibrant towns and hidden gems in between—you’ll find unexpected fun everywhere you explore. So, follow the winding riverside roads, the lively city sidewalks and the tree-lined trails. They'll lead your crew to unforgettable places.

Trip Inspiration

Tune In: Here’s to Being Here

The Here’s to Being Here travel series celebrates the people and places that make Wisconsin feel like home, no matter where you’re from. Dive into the stories that invite you to slow down, stay longer and savor every moment with your travel buddies.

Watch Episodes

Find Your Vibe

Explore the 6 Regions of Wisconsin

From charming towns that line Great Lakes to deep valleys and vibrant cityscapes, each corner of the state has its own look, vibe and style. Explore ancient pine forests in the Northwoods. Celebrate culture in the Southeast. Tap into each region together, and experience what makes every destination uniquely Wisconsin.

Explore the Regions

Northwest Region

From the tranquil shores of Lake Superior to the wilderness backroads, Northwest Wisconsin is where adventure meets serenity. Paddle through glacial lakes, hike scenic bluffs or unwind together under the stars—this is where nature does its best work.

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North Central Region

Timeless tradition awaits you and your crew in Wisconsin’s North—family-style getaways, lakeside adventures and tours of scenic attractions. From evenings at the supper club to morning coffee on the dock, every season offers a reason to get together.

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Northeast Region

Curate a coastal retreat, a brewery tour or a downtown destination trip, all off the shores of Lake Michigan. With so many historic lighthouses, charming towns and Great Lake adventures around each corner, you’ll want to book another visit!

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Southeast Region

Experience Milwaukee’s buzzing city vibes—with the shores of Lake Michigan just blocks away. Wisconsin’s Southeast Region offers top-tier festivals, craft culture and lakefront destinations, along with some small-town hidden gems.

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South Central Region

Home to the vibrant state capital and the world’s splash-filled waterpark capital, the South Central Region offers can't-miss fun, state park stunners, irresistible metropolitan energy and so much more.

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Southwest Region

Effortless scenery, community connection and a slower pace defines the Southwest Region. And the food and drink here? Well, they're worth celebrating. From cranberry festivals to locally sourced plates, your next bite won’t disappoint.

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Destinations Worth the Stop

Explore by Vibe

Bayfield

Northwest, WI

Charming Bayfield is the gateway to the Apostle Islands National Lakeshore that boasts lighthouses, sea caves and some of the best kayaking in the world. Join the fun at summer music festivals, take your pick at thriving fruit orchards and soak up the area's history at the maritime museum in this scenic harbor town.

Door County

Northeast, WI

Known for cherry blossoms every spring, supper clubs, ocean-like views and extraordinary Wisconsin traditions: Door County is a destination unlike any other. Its extensive shoreline stretches with views of Lake Michigan’s clear blue waters with beautiful nature and thriving communities dotting the peninsula.

Eagle River

North Central, WI

Located on the the largest freshwater chain of lakes in the world, Eagle River offers Northwoods charm in every season. From the cranberry harvest in fall to snowmobile adventures in winter and long summer days spent with loved ones on and off the water, this area offers the ultimate Wisconsin vacation.

La Crosse

Southwest, WI

Discover your adventurous spirit in La Crosse. Bike or hike along the Mississippi River and try new craft beers and culinary dishes only found here. For outdoor festival fun, celebrate Oktoberfest USA with festive parades and plenty of craft beer to go around.

Apostle Islands

Northwest, WI

Famous red sandstone sea caves, crystal clear Lake Superior waters and overlooks showcasing vibrant greenery at every stop — you’ll experience the unforgettable at the Apostle Islands National Lakeshore in Bayfield county. Home to incredible views, distinct rock formations and historic lighthouses, this archipelago has 21 islands along 12 miles of the mainland coast.

Madison

South Central, WI

Madison is where families bond on the lake, friends reunite over memorable meals and craft drinks and art and history lovers immerse themselves in live music and museums galore. Framed by five sparkling lakes, the city invites you to paddle, bike and soak up skyline views from the Capitol Square. From the iconic Dane County Farmers’ Market to outdoor concerts, Badger game days and neighborhood festivals, discover why Madison feels like a home away from home.

Milwaukee

Southeast, WI

The moment you arrive in Milwaukee, you’ll feel its unmistakable energy. A dynamic hub of culture and fun, the city pairs a renowned craft brewery scene with an unbeatable lineup of summer festivals. Come for a lively tailgate and game, explore world-class museums or savor dishes from Top Chef–recognized talent. However you choose to experience it, Milwaukee delivers an unforgettable weekend getaway with friends and family.

Madison

South Central, WI

Appleton

Northeast, WI

Get together in Appleton to experience a vibrant city where creativity and flavor meet along the Fox River. Discover a dynamic dining scene, global eats, cozy cafés and inventive supper clubs, alongside craft breweries, cocktail bars and locally loved wine spots. Between bites, explore galleries, live performances and public art that add even more character to this welcoming, walkable downtown—making every visit deliciously memorable.

Lake Geneva

Southeast, WI

Explore Lake Geneva, a waterside city that’s the perfect place to relax on the beach, venture together on a hike, shop in one-of-a-kind boutiques and experience rich culture. From a simple picnic to an adventurous lake day, there are plenty of memory-makers at this destination — and there is fun for everyone.

Eau Claire

Northwest, WI

Music festivals are the highlights of summer in this lively hub for indie music and cutting-edge culture, but you can hear local bands and original music all year round. Besides a vibrant music scene, Eau Claire also has a gorgeous riverfront, unique museums, an outdoor sculpture tour and plenty of family-friendly events.

Door County

Northeast, WI

Hudson

Northwest, WI

Nestled on the St. Croix River and Wisconsin’s northwest border, Hudson is where historic charm and stunning scenery meet. Bring your friends to explore the eclectic mix of shops and restaurants, tour local breweries and wineries or visit the historic Octagon House for a memorable trip.

Spring Green

South Central, WI

Hometown of architect Frank Lloyd Wright, you and your crew can tour Wright’s awe-inspiring home, Taliesin, see a show at the acclaimed American Players Theatre and chase outdoor adventures on the scenic Wisconsin River.

Gays Mills

Southwest, WI

Gays Mills is famous for its apple orchards, which flourish in the temperate Kickapoo Valley in Wisconsin’s Driftless Region. Visit in the spring to see the trees blossom into white and pink and come back with family in the fall for the apple festival to taste the deliciousness yourself.

Kohler

Northeast, WI

Kohler is a picture-perfect destination just west of Sheboygan and Lake Michigan. Birthplace of the Kohler Company, the city is home to the five-diamond American Club Resort that includes renowned golf courses sure to make you feel like a pro. Be sure to also visit Kohler-Andrae State Park for lots of lake fun.

Cedarburg

Southeast, WI

Cedarburg’s natural beauty and historic architecture provide the perfect setting for making memories. Mark your calendar for one of their fun festivals throughout the year.

Ashland

Northwest, WI

Discover year-round adventures along Lake Superior. From fresh farmers' markets and historic hotels to skiing across frozen Chequamegon Bay, you and your crew will love this cozy city.

Minocqua

North Central, WI

With over 3,200 bodies of water, you'll find all of the world-class fishing, leisure boating and water skiing you can ask for near Minocqua. Off the water, there’s an impressive network of trails for hiking, biking, cross-country skiing, snowshoeing and snowmobiling for every kind of adventure.

Spring Green

South Central, WI

Viroqua

Southwest, WI

In the heart of Wisconsin’s Driftless Region, Viroqua offers breathtaking scenery and a vibrant arts scene. Adventurers can enjoy trout fishing and hiking through the unglaciated terrain before exploring restaurants and coffee shops downtown.

Pepin

Southwest, WI

Pepin sits on the edge of a strikingly wide expanse of the Mississippi River known as Lake Pepin. Charter a sailboat, visit an art gallery or enjoy a tasty meal together at a lakeside restaurant in this charming town on the Great River Road.

Hayward

Northwest, WI

The quintessential Wisconsin Northwoods city, Hayward offers miles of exciting ATV trails, the American Birkebeiner cross-country ski race and the National Fresh Water Fishing Hall of Fame. Visit to experience legendary fun.

Elkhart Lake

Northeast, WI

Elkhart Lake offers the charm of a classic resort destination with endless outdoor activities. Go paddling on the lake, luxuriate at a world-class spa, play a round of golf and cheer on international racing at Road America.

Eau Claire

Northwest, WI

Sheboygan

Northeast, WI

Located on the shores of Lake Michigan, Sheboygan is a favorite getaway destination with sandy beaches popular for great surfing, historic bed and breakfasts and acclaimed arts centers and museums.

Wisconsin Dells

South Central, WI

Washington Island

Northeast, WI

Door County's Washington Island is a short, scenic ferry ride across the crystal blue water of Lake Michigan. Once ashore, tour unique shops and galleries, visit a lavender farm or stroll the limestone rocks on Schoolhouse Beach for an unforgettable adventure.

New Glarus

South Central, WI

Settled in 1845 by Swiss immigrants, this picturesque community in southern Wisconsin is a showcase of Swiss heritage, architecture, customs and cuisine. Visit their craft brewery for a tour and to try one of their award-winning brews or join in for Oktoberfest and other community events throughout the year.

Green Bay

Northeast, WI

While the Green Bay Packers are the major attraction here, look a little deeper and discover hidden gems that make this Wisconsin destination a top choice to visit with friends and family. As Wisconsin’s first settlement, the city is full of rich history and makes up part of the Oneida Nation reservation. Natural beauty, trendy restaurants and unique shops give Green Bay a lively vibe all year long.

National Treasures

Road Trip-Worthy Scenic Byways

Roll down those windows, ease off the gas pedal and sightsee from the seat of your car! Wisconsin’s Scenic Byways are nationally recognized roads worth slowing down for. Cruise with your crew along riverside roads, past historical heritage sites or through stunning state parks, and enjoy the views for miles.

Pack Your Car

Only in Wisconsin

Reconnect on Wisconsin’s Rustic Roads

Here, our nature is next to perfection, and you’re invited to tour it together on your next trip (thanks, Rustic Roads program!). Wind through pristine prairies, lush forests and untouched landscapes, finding waterfalls and wildlife around every turn. Your ride on Wisconsin's rustic side is waiting—slow down and soak it all in.

Hit the Road

Two-Day Itineraries

48 Hours to Explore Wisconsin’s Capital City

Two days, a few friends and a bucket list are all you need to tour Madison. Check into your stay, then immerse your crew in vibrant city culture, scenic natural settings and fresh takes on craft cuisine. From mornings at the farmers’ market to sunset evenings on the Memorial Union Terrace, your weekend will be one to remember.

Make Plans for Madison

Wonders of Wisconsin

Uncover the State’s Unexpected Treasures

Wisconsin is where wonder runs boundless. Find artistic inspiration on Milwaukee’s lakefront, peek into the world’s largest telescope or trek 60 feet into the sky for panoramic views of coastal towns, islands and state shoreline. From natural sites to unforgettable activities, endless adventures and memories await.

Explore Wonders

Summer Vacation Ideas

Wisconsin Trip Experiences

Waterparks

Spas

Explore Wisconsin's Regions

Here's To Being Here Travel Series

On the Water Activities

Wisconsin Snow Report

Wisconsin Supper Clubs

Find Local Wisconsin Cheese

Find Your Cabin Retreat

Hit The Road and Campout

Events This Weekend

Festivals & Fairs

Discover Awe-Inspiring Destinations

Where Will Your Wonder Take You?

Tune In: Here’s to Being Here

Explore the 6 Regions of Wisconsin

Northwest Region

North Central Region

Northeast Region

Southeast Region

South Central Region

Southwest Region

Explore by Vibe

Bayfield

Northwest, WI

Door County

Northeast, WI

Eagle River

North Central, WI

La Crosse

Southwest, WI

Apostle Islands

Northwest, WI

Madison

South Central, WI

Milwaukee

Southeast, WI

Madison

South Central, WI

Appleton

Northeast, WI

Lake Geneva

Southeast, WI

Eau Claire

Northwest, WI

Door County

Northeast, WI

Hudson

Northwest, WI

Spring Green

South Central, WI

Gays Mills

Southwest, WI

Kohler

Northeast, WI

Cedarburg

Southeast, WI

Ashland

Northwest, WI

Minocqua

North Central, WI

Spring Green

South Central, WI

Viroqua

Southwest, WI

Pepin

Southwest, WI

Hayward

Northwest, WI

Elkhart Lake

Northeast, WI

Eau Claire

Northwest, WI

Sheboygan

Northeast, WI

Wisconsin Dells

South Central, WI

Washington Island