Historic Ehlers General Store serving the South Shore of Lake Superior for 102 years. One of the oldest general stores in Wisconsin. We have lots of locally grown and made items from cheese to soap, local arts and crafts, beef and lamb. Organic groceries, beer and wine. Our little deli makes unique sandwiches and salads daily. Our smoked whitefish dip is the best on the south shore, made with Sassy Nanny goat cheese and locally smoked whitefish. As Herman Ehlers said "if we don't have it, you don't need it.