Florence County Tourism

Wild Rivers Interpretive Center


  • Wheelchair Accessible
    • Yes
  • Accessible Parking
    • Yes
  • Free Admission
    • Yes
  • Elevator
    • Yes
    • Pets Welcome/Inquire
  • Open Hours
    • Open a Minimum of 5 Days a Week During Peak Travel Season
  • Type of Center
    • Local Information Center
    • Welcome Center
  • Publication Distribution
    • Local Area Pubs
  • Services
    • Serve General Public
    • Staff Assists With Local Area Travel Planning
    • Brochures Displayed in Racks
  • Location
    • Easily Accessible from Highway

Florence County Tourism

5628 Forestry Dr - Florence, WI 54121
Information: 715-528-5377
Toll Free: 888-889-0049
Monday through Friday, 8:00AM-4:00PM Saturdays depending on season and events
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Welcome to Florence County! We are the perfect balance of pristine nature and necessary amenities. We are surrounded by 265 lakes and 165 miles of rivers and streams. Most notably the Pine and Popple Rivers which have been designated "Wild" by the State of Wisconsin. Kayaking and canoeing these rivers as well as the Brule and Menominee Rivers are a great adventure for beginners or advanced paddlers. We also have 160 miles of groomed ATV/UTV trails and 180 miles of groomed snowmobile trails. We have equestrian trails, hiking trails and cross-county ski trails too! Florence County has many fishing and hunting opportunities with over 200,000 acres of public land. For those that enjoy the outdoors, come visit us and experience our beautiful corner of Northeast Wisconsin...year round!