Ice Fishing Derby on Lake Onalaska, WI awarding hundreds and hundreds of prizes with the possibility of taking home tens of thousands of dollars in cash and prizes.

Atomic Ice Derby was founded by two La Crosse businessmen in 2008 during the beginning of the recession as an effort to bring sportsmen/women to the coulee region and help generate business for area business.

As the success of the derby has grown, local bait shops, restaurants, bars, etc have started to see a positive impact of the event. The continued success has also allowed the organizers to donate a portion of the proceeds to St. Judes Children's Hospital, local clubs, and local organizations each year.