Gemutlichkeit header
wherewhere friendsfriends
are made



Friendship, warmth and good cheer.
The feeling you get when visiting Wisconsin

Have you ever felt like you’re right at home, even when you’re miles and miles away? That feeling has a name: Gemütlichkeit. It’s tricky to say, but it’s easy to feel when you visit Wisconsin. From the minute you arrive, it’s all about friendship, warmth and good cheer. That’s Gemütlichkeit, and that’s Wisconsin.

Fairs and Festivals

Festivals are a way of life during Wisconsin summers. No matter where you go in the state, you’ll find a festival, fair or other event with plenty of room for travelers in search of fun.

Discover the Best Fests


With friends, you’re always welcome. Gemütlichkeit goes a step further and embodies a feeling of belonging and leaving your troubles at the door. When you’re here you’re treated like a local, no questions asked except, “Have you tried the cheese curds?”

Join the Party



The slow, easy grin that spreads across your face when you’re in your happy place. In Wisconsin, there’s always a good time to be had and for all ages. Join the party, the gang’s all here.

Find Family Fun


Good Cheer

In Wisconsin, we don’t need a reason to have fun. We’ll celebrate everything from cheese to water skis. We’re not saying you have to dance and sing along to “Beer Barrel Polka” and toast with everyone at the table—but you’ll want to.

Make Summer Memories


In Wisconsin, there’s a party for every occasion and for all ages. There’s no need to RSVP: the celebrations last all summer long. Just bring your friends and family, and we’ll make you feel right at home. 

Join the Celebration