What The Heck Eatery and Spirits located in the beautiful Northwoods of Wisconsin. Known for our handmade pizza crusts and sauce, we’ve added many new fresh and delicious items to our food and drink menus. What The Heck Eatery and Spirits is your sports spot in the Northwoods. Catch your team on the 65” TV in the back dining room- a perfect place for a fan group to watch together!