The Merchant General Store

View Website Favorite (1) 216 Main St - Black River Falls, WI 54615
Information: 715-284-5700
Information: 715-797-5705

Mon-Fri: 10am-5:30pm; Sat: 10am-5pm; Sun: Seasonal or by chance

Journey back to yesteryear in this historic general store, dating to 1912. You will find classic merchandise from both the past and the present, including antiques, collectibles, old time candy, glass bottled soda pops, hand-scooped ice cream, classic toys, bath & body items, kitchen & housewares, home decor & accents, seasonal decor and much more.

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