Great River Road Visitor and Learning Center

Photo Credit: Nancy Jo Photo
Photo Credit: Nancy Jo Photo
Photo Credit: PJM Image
Photo Credit: PJM Image
Photo Credit: Dallas Eggers
Photo Credit: PJM Image
Photo Credit: Dallas Eggers
Photo Credit: Nancy Jo Photo

Features

  • Free Admission
    • Yes
  • Runs Memorial Day through Labor Day
    • Yes
    • Pets Welcome/Inquire
  • Services
    • Serve General Public
    • Staff Assists With Local Area Travel Planning
    • Brochures Displayed in Racks
  • Open Hours
    • Open a Minimum of 5 Days a Week During Peak Travel Season
  • Location
    • At Gateway Entry Point or On/Near a Major Highway
    • Easily Accessible from Highway
  • Natural Attractions Type
    • Parks, Forests, Trails
    • Scenic Vistas
  • Operated By
    • Non-Profit Tourism Organization
  • Type of Center
    • Local Information Center
    • Welcome Center
    • Gateway/Statewide Information Center
  • Publication Distribution
    • Department of Tourism Pubs
    • Variety of Pubs from Key Statewide Destinations
    • Local Area Pubs

Great River Road Visitor and Learning Center

Information: 715-262-0104
Memorial Day to Labor Day: Mon-Sat 9am-5pm, Sun 12pm-5pm. Labor Day to Oct 31: Tues-Sat 10am-5pm, Sun 12pm-5pm Nov 1 to March 1: Sat 10am-5pm, Sun 12pm-5pm March 2 to Memorial Day: Tues-Sat 10am-5pm, Sun 12pm-5pm
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Friends of Freedom Park (FFP) inspires community generosity and sustainable partnerships that connect people to life at the confluence for generations to come. FFP operates the Great River Road Visitor and Learning Center at Freedom Park in Prescott, Wisconsin--a city-owned park that is also a National Park Service partner site.

We provide engaging local experiences that merge nature, culture, and community at the confluence of the Mississippi and St. Croix rivers. Located at the northern gateway of Wisconsin's Great River Road, a National Scenic Byway and Wisconsin's only All American Road, the park overlooks the scenic upper Mississippi River Valley at the confluence of the St. Croix River.

Stroll Freedom Park's trails and enjoy scenic overlooks high above the merging rivers below. Get two National Park stamps for your passport book. Watch eagles soar below you all day long. Visit at sunset for the most striking colors in the region.