Lake Geneva

Explore Lake Geneva, a waterside city that’s the perfect place to relax on the beach, venture together on a hike, shop in one-of-a-kind boutiques and experience rich culture. From a simple picnic to an adventurous lake day, there are plenty of memory-makers at this destination — and there is fun for everyone. 

Live Your Best Lake Geneva Life

Having over 5,000 acres of crystal lakeshore, Lake Geneva’s lake life activities are never ending. From jet skis and speed boats to pontoons and kayaks, there is so much to try. You can rent just about anything to cruise and further explore the clear waters. Nothing quite beats a day of wandering with the lake breeze to catch a glimpse of designer boathouses, gardens and luxury estates — Black Point Estate, a 19th-century mansion, is a must-see destination with its luxurious atmosphere and observatory views seen best through a tour. There are many beautiful homes along the lakeshore.  

Trails and Thrills

With a plethora of hiking and biking areas, the Geneva Lake Shore path is the most well-known path here, taking you on a 21-mile journey with views of the pristine waters. Ziplining is another adventure that gives you a high-speed, adrenaline-fueled further glimpse of the scenery you can’t get anywhere else. Other hidden beauties featuring nature include Lake Geneva’s natural parks, petting zoos and horseback riding areas. 

Take in views of the lake, stroll along the trails and soak up each and every moment in this waterside city. It doesn’t matter when you visit, there is always unique beauty to experience in Lake Geneva. 

America's #1 Golf Destination

Golf where the pros play in Wisconsin, home to over 500 public golf courses that have hosted both the US Open and Ryder Cup.


No matter the season, day or time, you can shop til’ you drop in charming boutiques, open-air malls and outlet malls in Wisconsin. Peruse through your favorite stores or go window shopping with a savory pretzel in one hand and a shopping…