Farmers' Markets

Farmers’ markets in Wisconsin bring communities together around sustainably-grown vegetables, fruits, meats and cheeses — plus many showcase handmade crafts and other local treasures. They bring you up close to the heart of any community, tasting the area’s specialties and getting to know local growers and artists. Exploring a farmers’ market is a fun and family-friendly addition to any itinerary — find one near you! 

Farmers’ Markets Across Wisconsin 

Because of Wisconsin’s deep agricultural history, fertile land and friendly nature, Wisconsin has over 300 farmers’ markets for you to explore. 

Some of our markets are giant — like the Dane County Farmers’ Market in Madison’s Capitol Square June–November. It’s the largest producer-only farmers’ market in the country, meaning despite the market’s size, you’re still face-to-face with the passionate people who sustainably grew your food. Meet local artists, enjoy the street musicians and be sure to get some local-favorite Stella’s Hot & Spicy Cheese Bread to share! 

Many more markets are smaller, like the 50-vendor Viroqua Farmers Market and the Minocqua Farmers’ Market up north. At these, you’ll find the small-town charm and sustainable focus that makes market meandering so enjoyable. Stock up for a picnic or score some beautifully crafted souvenirs.

Fresh Finds, Seasonal and Year-Round 

While Wisconsin farmers’ markets often run early spring through late fall, some indoor markets are open year-round and many winter markets — like the Milwaukee County Winter Farmers’ Market — pop up during the colder months. Whenever you travel, you and your friends and family can discover the season’s unique tastes at local farmers’ markets.  

Wisconsin boasts an impressive variety of seasonal produce. Find sweet corn straight from the stalk June-September. Purchase Door County’s famous cherries straight from growers during peak cherry season July-August. Enjoy the sweet tartness of Central Wisconsin’s cranberries September-October. 

Harvest seasons come and go, but farmers’ markets feature deliciousness year-round. Find locally made cheeses, taste Wisconsin-famous custard and enjoy dishes made with grass-fed beef and free-range poultry. Talk with coffee-roasters and wine-sellers while perusing the perfect souvenirs and gifts to bring home.