Wisconsin’s Iconic Cities: Madison

You’re bound to discover the unexpected at every corner in Madison. Sit on a vibrant union chair with a fresh hamburger off the grill in hand and a group of friends to enjoy the day with. Scavenge for fresh ingredients and take a selfie by the capital at the Madison Farmers’ Market. Or take in lakeside views while exploring via bike. Regardless of what you try, this is the perfect place to reconnect, make memories and explore together.

Check out this original article in the Wisconsin Travel Guide for more travel inspiration!

Take in Lakeside Views at the Memorial Union Terrace

Friends celebrating at the Memorial Union Terrace

Kick back on the iconic Memorial Union Terrace, along the shore of Lake Mendota. Locals say it’s the best place to sit and relax on a bright-colored chair, sip a local beer and people-watch while taking in a view of the water. Live music, movies and even yoga are offered in this spectacular setting.

"Jump Around" at a Wisconsin Football Game

View of the crowd at a Wisconsin Badger game at Camp Randall Stadium

Madison is consistently ranked as one of the best college football towns in America thanks to the unrivaled atmosphere in Camp Randall Stadium. Immerse yourself in the fall Badger football experience by joining a tailgate near the stadium, cheering on the home team and belting out Sweet Caroline with pride. Oh, and be ready to Jump Around!

Look for Fresh Ingredients at the Dane County Farmers’ Market

Friends enjoying cafe drinks in front of the Wisconsin Capitol Building

The Dane County Farmers’ Market takes over Capitol Square every Saturday from the beginning of June to mid- November. This local tradition offers some of the best produce and baked goods in the state. Follow your nose to the unbelievable hot, spicy cheese bread. And remember, they’re not fresh cheese curds if they don’t squeak.

Madison, a City for Cyclists

2 friends with rented bikes in downtown Madison

Cyclists, take note: Wisconsin is chock-full of bike-friendly cities, and Madison tops the list. No bike? No problem. Madison has plenty of BCycle stations, where you can rent an e-bike and explore the city’s bike trails. For a longer ride, consider the popular Lake Loop trail around Lake Monona.

See What’s Blooming at Olbrich Botantical Gardens

Mother and child walking in front of the Thai pavilion at Olbrich Botanical Gardens

A dreamy walk through the nearby Olbrich Botanical Gardens will begin the perfect day on Madison’s eclectic Eastside. Some highlights include the stunning Thai pavilion, the tropical Bolz Conservatory and the Blooming Butterflies (featuring up to 19 species of free-flying butterflies) in mid-summer. Olbrich also has wheelchairs available for use throughout the gardens. After your botanical adventure, sip on a handcrafted cocktail and listen to some live music at the nearby Garver Feed Mill.

Discover the Unexpected in Madison

Group of friends enjoying a meal at Mint Mark in Madison

Madison’s diverse, award-winning restaurant scene, beloved amateur sports teams and only-found-here event venues all contribute to an electric energy that make for an unforgettable capital-city getaway with family or friends.