Celebrating the Unique Creativity & Renegade Spirit of Lake Superior's South Shore Region. Authentic Superior is a nonprofit organization focused on creating a strong brand for the South Shore region & bringing more revenue to the region's artists, craftspeople, and farmers/food producers. Visit our online and in-person marketplace featuring original artwork and a range of products from South Shore artists & farmers. Also offering an event space, art exhibit space, classroom, community meeting space, and more at our new building in Herbster.