H-D of Madison focuses on Sales & Service, and we have expanded our Apparel & Licensing, Genuine Parts & Accessories®, Financing, and Riding Academy® departments as well as added EagleRider® rentals to better serve our customer's wants & desires. Virgil and the team collectively bring almost 400 years of experience throughout the entire Dealership. Whether you've been riding all your life or you've never kicked a leg over a bike, everyone who comes through the doors at the Dealership become a member of the H-D of Madison family!