La Crosse, Wisconsin, offers a new place to gather, meet, and celebrate on the river in the newly renovated La Crosse Center. This modern convention center overlooks the magnificent Mississippi River in historic downtown La Crosse. The breathtaking views of the river and bluffs, and well-appointed interiors serve as perfect settings for a variety of memorable events including sporting events, concerts, trade shows, conferences, conventions, and weddings. The La Crosse Center staff takes pride in creating perfect experiences with welcoming environments and well-managed events for the hundreds of thousands guests the facility hosts each year.