The Prime Choice Craft Show is a part of Minocqua's Annual Beef-A-Rama™ celebration which brings over 10,000 people into town for the day. 

Over 100 exhibitors set up rain or shine and sell a wide variety of unique handcrafted items. The artisans and craftsmen featured at the show are selected for their handmade craftsmanship and artistic talents. You will see original artwork, pottery, jewelry, tapestries, clothing, photography, wood creations and more. Live music and food concessions on the upper level of Torpy Park and throughout downtown Minocqua make this the place to be on the last weekend of September.